Why Cousins invested in SpinMe’s studio workflow and 360 spin imaging technology

Cousins, one of the UK’s largest independent premium furniture retailers, wished to introduce greater merchandising versatility on its website and have more control over imaging processing.

The retailer has stores in Manchester, Birmingham and Dudley, and its online store is an increasingly important shop window for both browsers and buyers - rich media on the site needed to be of the highest quality, inspiring pre-purchase confidence and giving Cousins a considerable competitive advantage.  

SpinMe worked with Cousins to create a purpose-built in-house studio and provide the necessary hardware and studio workflow software, as well as onsite training for staff.

A bespoke multicam ‘bow rig’ and carousel turntable with a 2.8 metre platform was designed and built to shoot the height and depth of large items of furniture such as dining tables, sofas and beds.

SpinMe’s technology captures 48 images in less than a minute to create a high quality 360 spin photograph, giving Cousins’ customers the opportunity to take control of a single image and view a product from every possible angle. Shoppers can inspect close up details of items in the same way they can instore.  

Cousins plans to photograph thousands of items from both current and future ranges using SpinMe’s technology.

Here’s a short video showing Cousins’ product photography studio setup.

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